Getting something online is easy.
Making it good still takes some work.
Modern tools make posting and promoting content online very simple to execute. But what should you create in the first place? What’s the best platform to share it? And exactly how many hashtags are too many hashtags? You’ve got great questions about putting your work online. I’m here to help you find the answers.
What We’ll Explore
There is an already large and ever-expanding collection of sites, apps, and tools for telling your story and doing business online. The keys to success are in choosing which ones to use and knowing how to use them effectively. With 20 years of experience in exploring, testing, and thriving in different online environments, I’ll help you make well informed decisions about where to be. Then we’ll launch with great content and a plan to keep great content flowing. You’ve got a great story. I’m excited to help you share it.
Website
Not every scientist, lab, or project needs a website. For many, a social media account will get all they need. When it’s worth doing, it is very much worth doing right. We’ll determine what information you need up, and what’s the best way to organize and present it.
Social Media
To navigate the wild waters of social, once again ask who it is you’re trying to reach and how you want them to respond. That will determine which platform(s) to use, what kind of voice to use, and what kinds of things to post.
Podcasts
Podcasting can seem like the easiest thing in the world: Just get out your smartphone, record a conversation, and post it! In a way that’s true, but a podcast made with that little effort is going to sound like it. To make it worth your (and your listeners’) time, there’s more that goes into it.